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Treat
Yourself Well. Everyday.
DASANI is purified, noncarbonated water enhanced with minerals for a pure,
fresh taste. DASANI is available in flavors and now DASANI PLUS. as well. It's Coca-Cola North America's first bottled
water - sold in the U.S. and Canada since 1999.
With an emphasis on health and wellness, DASANI's
brand-building advertising campaign, "Treat Yourself Well. Everyday," features music
from R&B bands and emphasizes the emotional and physical gratification
that a healthy lifestyle provides. DASANI is sold in a special 12-ounce
plastic bottle that can be dispensed from 12-ounce can vending machines.
DASANI is packaged in recyclable light-blue tinted bottles.
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