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 A
favorite in Europe since the 1940s, Fanta was acquired by The
Coca-Cola Company in 1960. Fanta Orange is the core flavor and
represents about 70% of sales. Also available is grape.
Consumers around the world,
particularly teens, fondly associate Fanta with happiness and special
times with friends and family. This positive imagery is driven by the
brand's fun, playful personality, which goes hand in hand with the bright
color (particularly orange), bold fruit taste, and tingly carbonation.
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